Online Marketing
Whatever you have heard about online marketing, whether its “SEO is the way to go” or “PPC reaps instant rewards” or “e-mail marketing goes directly to your customers” the truth of the matter is that this is not the important stuff. Don’t get bogged down in what is best. In truth e-marketing is not an exact science and never can be but this should never be used to hide behind.
The important question is not what to spend my e-marketing budget on but rather how can I ensure that I am getting a return on my investment?
Without a proper strategy e-marketing can be a black hole which leaves you asking what am I getting for my money. This is an avoidable fate and like any other investment e-marketing should be judged against the same criteria.
You should be in a position to always have your Key Performance Indicators to hand. You should know your visitors, leads, sales and conversion rate and as such know exactly what you e-marketing campaign is providing you in terms of return of investment
BrightBlueDesign.co.uk does not base a e-marketing campaign on trial and error but use the facts to successfully manipulate the variables.
At each step along the way we will be dealing in the currency of:
- Search Engine Ranking,
- Google Page Rank,
- pay per click dynamics,
- usability,
- navigation,
- Page views per visitor,
- keyword analysis,
- e-mail penetration,
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- Inbound Links,
- Time on site,
- returning visitors,
- clarity,
- abandonment rate,
- Average order value,
- e-mail signup rate,
- competitor's sites
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BrightBlueDesign harnesses the facts and uses these to ensure ROI.
E-marketing may not be an exact science and the truth is SEO, PPC and e-mail marketing may all have a part to play in your strategy.
