BrightBlueDesign - Web marketing - it's what we do
Researching your market is at the heart of effective search e-marketing and therefore maximising your return upon investment. Whether you are looking to embark upon a paid Adwords campaign or want to exploit your search engine positions to their fullest, you need to be aware of how people find your products.
BrightBlueDesign's goal is to achieve optimal web site performance, and profitability, through high web site visibility, high search engine rankings and enhanced conversion rates. In order to achieve this we utilise powerful web site promotion and search engine optimisation techniques to deliver a one-stop Internet Marketing service which is both effective and affordable.
Why should we optimise?
SEO is an effective internet marketing service that'll keep driving customers to your web site at a flat rate, and will give you a great return on your investment. Search Engine Optimisation "SEO" is very cost effective, won't cost you per click, and will increase your sales leads.
Using SEO will improve your web sites search engine results and will increase your web sites traffic. SEO should be crucial in any comprehensive marketing strategy. SEO is essentially organic optimisation and therefore requires patience and should be seen as a long-term investment. It is also a moveable feast as a site optimised last year may not be this year as the market and search engines mature. Therefore it requires ongoing attention from both the site owner and the SEO consultant to maintain good rankings once they’re achieved. Whether you choose to invest in PPC or not, SEO should be your starting point. It can be used as an alternative to PPC, which done poorly can be costly over time, but most effectively should be seen as a significant part of your marketing strategy and work alongside PPC.
- 80% of web site traffic comes from a search engine.
- As much as 60% of all sites are not properly optimised to rank high in the search engines, so anything you do to optimise your site puts it ahead of your competitors who don't.
- SEO experts have to be completely up-to-date on new developments
- The ROI for SEO is very good in comparison with other marketing methods such as direct mail or banner ads
- 9 out of 10 web surfers visit a search engine, portal or community site each month. They also revisit frequently, nearly five times per month.
SEO is an effective internet marketing service that'll keep driving customers to your web site and will give you a great return on your investment. Search Engine Optimisations (SEO) are very cost effective, won't cost you per click, and will therefore increase your sales leads.
The following statement should be enough to answer the question of why to utilise e-marketing:
“In Europe e-commerce is projected to be worth €323 billion by 2011 - with the UK, Germany and France driving this increase.
Some 72 per cent of total online sales occurring in these markets, dominated by the UK with expected online sales of £42 billion this year and 39 per cent growth forecast.”
E-marketing gives businesses of any size access to the mass market at an affordable price and unlike TV or print advertising it allows truly personalised marketing. Specific benefits of e-marketing include:
- Global reach - your web site can reach anyone in the world who has Internet access. This allows you to find new markets and compete globally for a small investment.
- Lower cost - a properly planned and effectively targeted e-marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
- Trackable, measurable results - marketing by email or banner advertising makes it easier to establish how effective your campaign has been. You can obtain detailed information about customer response to your advertising.
- 24-hour marketing - with a web site your customers can find out about your products even if your office is closed.
- Personalisation - if your customer database is linked to your web site, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
- One-to-one marketing - e-marketing lets you reach people who want to know about your products and services instantly. For example, many people take mobile phones and PDA's wherever they go. Combine this with the personalised aspect of e-marketing, and you can create very powerful, targeted campaigns.
- Better conversion rate - if you have a web site, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, post a letter or go to a shop, e-marketing is seamless.
PPC is where you pay for relevant keyword placement on search engine lists. Essentially you are placing an advert via the search engines where you only have to pay when someone actually clicks on the advert and hence visits your site.
With a PPC search engine, you purchase keywords that relate to the topics that are pertinent to your company. When a user searches for that keyword or phrase your PPC campaign can put your web site on the first page of Google, Yahoo, or any search engine you choose to work with.
This can save you time by boosting your web site to the top of the list essentially short cutting through the more organic SEO route. This allows you to capture the attention of more potential customers and can be instant.
PPC can be expensive, depending upon the market place that you wish to operate in however a cost effective approach is to use the less popular keywords that are related to your web site.
PPC is undoubtedly the fastest way for you to get visitors as it allows you to start getting traffic right away, allowing you to build your customer base from day one.
The bidding process involved in PPC can prove expensive however using a dedicated PPC search engine allows you to monitor your bids. By using Overture, FindWhat or Kanoodle, you can save money by only biding on what you definitely require, thus allowing you to lower your bids, still keep the position that you want and making ongoing long term savings.
If you use a professional search engine optimisations company along with your PPC search engine, you will get access to trackers. These trackers monitor the clicks and can distinguish between a click that is unique and one that is a repeat visitor. This allows you to reap the maximum PPC benefits. Essentially PPC search engines allow you to increase traffic to your web site quickly. Done properly with expert budgeting and bidding it can be one of the most cost effective forms of advertising since you are only paying for people who are interested in your web site enough to click on the link.
